A style study — not a real store, not affiliated with AAPE · more
AAPE tea study

Chinese tea · camo as a grid

If AAPE made a tea shop

Thirty-four Chinese teas dressed in camo. The tea is real, the store is a study.

AAPE-style design for a Chinese tea

Tea by category

34 teas · 7 categories

Green teaGreen tea5 teasOolongOolong14 teasRed tea (hongcha)Red tea (hongcha)6 teasPu-erhPu-erh4 teasWhite teaWhite tea2 teasTea paste (chagao)Tea paste (chagao)2 teasBuckwheat (not a tea)Buckwheat (not a tea)1 tea

Wear the study

All tees and hoodies →

Wear — Ālǐshān Zhū Lù CháĀlǐshān Zhū Lù CháWear — Bái JiānBái JiānWear — Passion-Fruit OolongPassion-Fruit OolongWear — Raw Pu-erh PasteRaw Pu-erh PasteWear — Ripe Pu-erh PasteRipe Pu-erh PasteWear — Dà Hóng PáoDà Hóng Páo

What this is

Dense camouflage, one loud accent, type that fills the wall. We took a real catalogue of thirty-four single-origin Chinese teas and asked what happens to a quiet product in a loud visual language. Every design shows real tea — only the environment is borrowed. This is research about packaging and perception, not a store.